It shows the psycho pretending to shoot himself through the head and the blood splatter shows scenes of the bandits in their car and spiderants chasing after them.
In the far background you can see a large mining ship that is controlled by a mental mercenary that tries to kill off the completion that comes to the area of borderlands that has nothing to do except taking over his lair.
I also like the box art because it could be taken as the psycho could be you pretending to shoot the memories of the horrors he has faced through his travels to find the vault of alien treasures. It also shows the clans sign you have when you start on the back.
The target audience is adults that are in to sin city sort of graphics but with colour. I think it does hit the target audience because it shows there’s going to be killing because of the person on the front is even pretending to shoot him self.
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